London, UK, 25 November 2024: Langland has appointed Gemma Cathcart as Managing Partner for its Advertising discipline. She will report directly into Katie McMorran and Clare Middleton, Group Managing Directors, and work alongside Kate Wheeler, Beth Timm and Jake Davis who lead the Clinical Trial Experience, Medical Strategy & Education and Public Relations & Engagement disciplines, respectively.

Gemma joins from Avalere Health, where she was a Managing Director for the Global Marketing capability. She has spent much of her career within the Hive Health network, building up an extensive portfolio of health advertising experience – with leadership roles at Hive, Pollen and eBee.  

Commenting on the appointment, Middleton said: “Katie and I are over the moon that Gemma is joining the Langland team. We have followed her career with interest over the past few years and are delighted that she has chosen to join us for the next phase of her professional life. Together we are going to continue to think further for our people and our clients – delivering work that goes beyond the expected and that delivers real impact.”

In her new role, Cathcart will be responsible for ensuring creative and strategic excellence across the Langland advertising portfolio, nurturing cross-discipline work with her fellow Managing Partners, and driving year-on-year growth.

"I am thrilled to be joining the exceptional team here at Langland, where the power of diverse perspectives fuels creativity and innovation,” said Cathcart. “Together, we will continue to push boundaries, set new standards, and create transformative work that truly resonates to achieve remarkable outcomes for our clients."

The appointment follows three years of continuous growth for Langland since it united its four disciplines under one agency brand in 2020.

‍