Thought leadership

At Langland, we don’t just appreciate individuality – we encourage it. Our work is the creation of many unique perspectives, coming together to create something greater than the sum of its parts.

Don’t take our word for it – take a look at the ideas, perspectives and expert thought leadership of the many minds of Langland.

AI’s changed the game for earned media: are you keeping up?

June 13, 2025

AI’s changed the game for earned media: are you keeping up?

Director in Public Relations & Engagement, Elizabeth Mercer, explores the impact of generative search and AI summarisers on the way consumers discover and engage with content - and what it means for communications strategies.

AI’s changed the game for earned media: are you keeping up?

AI’s changed the game for earned media: are you keeping up?

Director in Public Relations & Engagement, Elizabeth Mercer, explores the impact of generative search and AI summarisers on the way consumers discover and engage with content - and what it means for communications strategies.

Essential agility in an era of change for medical affairs

Essential agility in an era of change for medical affairs

Drew Owen, Chief Scientific Officer at Publicis Health UK, and Clare Middleton, Group Managing Director at Langland, discuss the challenges facing the Medical Affairs teams of today and the increasing importance of both mental and practical agility.

Making your own luck: How the White City Innovation District is engineering serendipity

Making your own luck: How the White City Innovation District is engineering serendipity

Discover our takeaways from the Jawdrop Summit and the inspirational approach to collaboration that underpins the ethos and activities in the White City Innovation District.

The delights of data visualisation

The delights of data visualisation

This holiday season, we’ve turned our data skills to a bit of festive fun. We asked Langlanders to rate their preferences across holiday movies, music and food and produced our Happy HoliData visualisations.

Crucial connection: Are clinical trial sponsors overlooking the power of site engagement?

Crucial connection: Are clinical trial sponsors overlooking the power of site engagement?

Clinical trials follow a formula, but their success is about more than science.

The silent risk of hypertrophic cardiomyopathy

The silent risk of hypertrophic cardiomyopathy

Ahead of World Heart Day on 29 September, we are shining a light on hypertrophic cardiomyopathy (HCM) and the work by Max’s Foundation, a volunteer-led charity founded by Senior Medical Writer I, Molly Schiller and her family, to support research and education on the condition.