Thought leadership

At Langland, we don’t just appreciate individuality – we encourage it. Our work is the creation of many unique perspectives, coming together to create something greater than the sum of its parts.

Don’t take our word for it – take a look at the ideas, perspectives and expert thought leadership of the many minds of Langland.

One size does not fit all - insights for meaningful DOL partnerships to counter global misinformation

March 11, 2026

One size does not fit all - insights for meaningful DOL partnerships to counter global misinformation

In this podcast episode, Langland and Novartis Global Health explore the role of Medical Affairs in tackling global misinformation, and what it takes to build value-driven partnerships with Digital Opinion Leaders.

From search results to single answers: making AI health summaries safer

From search results to single answers: making AI health summaries safer

AI‑generated health summaries are becoming a primary source of information. Emma Robertson, Associate Director, Social Media, examines how the healthcare industry must work more closely with Patient Advocacy Groups to embed lived experience into both search and AI‑driven content.

One size does not fit all - insights for meaningful DOL partnerships to counter global misinformation

One size does not fit all - insights for meaningful DOL partnerships to counter global misinformation

In this podcast episode, Langland and Novartis Global Health explore the role of Medical Affairs in tackling global misinformation, and what it takes to build value-driven partnerships with Digital Opinion Leaders.

Effective communications are the lifeblood of clinical research

Effective communications are the lifeblood of clinical research

Clinical trials can be thought of as living, breathing systems – intricate networks of patients, caregivers, investigators, site staff and sponsors working towards a shared ambition: advancing medical research. And like any complex organism, a trial relies on something vital coursing through it: its lifeblood.

The afterlife of earned media

The afterlife of earned media

For years, Public Relations has shaped what people read, believe and repeat. Now it’s doing the same thing for machines. Siobhan Dooley, Senior Account Director in Public Relations, examines what this shift means for the future of PR.

What JPM26 really told us about healthcare communications

What JPM26 really told us about healthcare communications

Social listening across X, Reddit, Facebook and major online publications reveals the trends that will shape the year ahead - beyond Wall Street.

AI trusts Reddit. Health and pharma should too.

AI trusts Reddit. Health and pharma should too.

Reddit has become a go-to space for peer-led health dialogue. Emma Robertson, Associate Planning Director, Social Media, explains why health and pharma brands should not overlook it as a strategic opportunity.