Media Centre
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Thought Leadership
May 31, 2023
Listening to patients when they have something to say, not just when we want an answer
What makes one person's clinical trial experience better than another's? Strategy Director, Harry Yeates, discusses how capturing feedback from participants while they are in the study could improve communications, site training, and protocol design.
Thought Leadership
Mar 15, 2023
Hey Pharma, who can we trust on social media?
44% of people reportedly consult YouTube before their doctor when seeking treatment for a health condition. Can the information they access be trusted? Emma Robertson, Associate Planning Director, Social Media shares her take.
Thought Leadership
Feb 2, 2023
How can brands speak their audience’s language? By creating a campaign together
As the ad industry pushes for greater diversity, equity and inclusion, how do we ensure campaigns are meaningful for the right audiences rather than simply paying lip service? Stuart Collins, Copy Supervisor at Langland, shares his take.