Thought leadership

At Langland, we don’t just appreciate individuality – we encourage it. Our work is the creation of many unique perspectives, coming together to create something greater than the sum of its parts.

Don’t take our word for it – take a look at the ideas, perspectives and expert thought leadership of the many minds of Langland.

Crucial Connection: Are Clinical Trial Sponsors Overlooking the Power of Site Engagement?

November 13, 2024

Crucial Connection: Are Clinical Trial Sponsors Overlooking the Power of Site Engagement?

Clinical trials follow a formula, but their success is about more than science.

Who needs to be trusted anyway?

Who needs to be trusted anyway?

Associate Planning Director, Luke Cripps, explores trust in the pharma industry - why it's important, where it currently lies, and what it means for public opinion of the industry.

Inclusive by design

Inclusive by design

Full digital inclusion is non-negotiable if we want true health equity. But how can we ensure inclusivity? Stuart Collins, Copy Supervisor at Langland, examines how to improve digital healthcare products for those that need it the most.

Can’t wait, won’t wait: how out-of-pocket health is changing consumer behaviour

Can’t wait, won’t wait: how out-of-pocket health is changing consumer behaviour

Siân Dodwell, Chief Strategy Officer, discusses changing consumer behaviour as out-of-pocket - or self pay - as a percentage of overall health expenditure continues to grow in the UK.

Blurring the lines: when patients become consumers (and the other way round)

Blurring the lines: when patients become consumers (and the other way round)

Harry Yeates, Strategy Director, discusses the blurring of the line between 'patient' and 'consumer' amid a sharp decline in the number of outpatient appointments in the UK.

The infodemic: Can pharma find the cure?

The infodemic: Can pharma find the cure?

Emma Robertson, Associate Planning Director, Social Media at Langland discusses the role of the pharma industry in debunking health misinformation online.

Covid-19 and patient behaviour: what has changed?

Covid-19 and patient behaviour: what has changed?

In this webinar, panellists explore how the pandemic will change how healthcare companies interact with patients and why improving health literacy needs to be on the agenda.